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The Real Engagement Challenge: Reaching More People, More Often

August 13, 2025

Two research studies released last week tell a familiar story about employee engagement. Gallup shows U.S. engagement at 32% - a modest improvement from last year's 30%. Meanwhile, Achievers reveals that only 23% of employees feel meaningfully recognized at work.

These numbers matter, but they're not telling us anything we didn't already know. The real question isn't when to act on engagement - it's how to reach more people with authentic leadership connection every single day.

The Scale Problem

Here's what the research reinforces again:

  1. When employees feel recognized by their managers, they're 19 times more likely to trust leadership.
  2. Weekly recognition makes them 9 times more likely to feel they belong.
  3. But only 15% of employees say their manager regularly recognizes them.

This isn't a timing problem or a strategy problem. It's a reach problem. Most leaders care about their teams, but traditional management structures limit how many people they can meaningfully connect with on a regular basis.

Think about it - a typical executive might have direct reports who have direct reports who manage the frontline staff. By the time leadership will, want, and attention filters down through those layers, it's diluted to almost nothing.

Learning from Social Media

Social platforms figured this out years ago. One creator can reach millions of people authentically and personally through video. The technology enables one-to-many relationships that feel surprisingly intimate and genuine.

The same principle applies to workplace engagement, but most organizations haven't made the leap. They're still thinking about leadership connection as a one-to-one activity that has to happen in person or through traditional hierarchy.

Expanding Leadership Reach

At TouchPoint One, we've learned that engagement happens when you give leaders tools to connect with more people more often. Our Acuity platform does this in several ways:

  • Real-time dashboards mean leaders can see and respond to individual performance across their entire operation, not just their direct reports. When an agent in a different department has a great day, their CEO can notice and acknowledge it immediately.
  • AI-powered coaching through Sidekick helps supervisors have better conversations with their teams because they have better information and guidance. One supervisor can now effectively support more people with higher quality interactions.
  • A-GAME Leagues gamification takes this even further. When senior executives draft teams of frontline employees, they suddenly have legitimate reasons to interact with people they'd never normally meet. A VP who drafts an agent from the night shift has to care about that person's development in ways that wouldn't happen through normal channels.

The magic isn't only in the game mechanics - it's in creating structures where senior leadership attention can reach far beyond traditional organizational boundaries.

Breaking the Status Quo

At Aucera, this approach drove employee satisfaction to 4.89 out of 5 and reduced turnover by 36%. But the real transformation happened in the relationships between levels of the organization.

"Just engaging with the leaders and playing the A-GAME made me want to come to work more," one agent told us. That's not about gamification - that's about feeling seen and valued by leadership.

The courage to break status quo isn't about implementing exotic new technologies. It's about recognizing that traditional management hierarchies limit authentic connection and being willing to try something different.

The Daily Opportunity

Employee engagement isn't something you fix with an annual initiative or a quarterly program. It's something you build through daily interactions between leaders and their people.

The organizations that understand this are already pulling ahead. They're finding creative ways to extend leadership reach, increase recognition frequency, and make authentic connection scalable.

The technology exists. The research is clear about what works. The only question is whether your organization has the courage to break free from traditional management patterns and try something that actually reaches people where they are.

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