Back to all Insights

The Most Expensive Mistake in Contact Center Performance Management

January 21, 2026

A director at one of our largest healthcare clients has been using Acuity for about two years now. They're a major player with a sophisticated operation, committed seasoned staff, everything running well. They'd been using the platform mostly for gamification, which was delivering great results. But recently she shared with the team something interesting about what's actually made the biggest difference.

It wasn't the games, the AI, or the analytics.

"For the first time," she said, "our people can actually see what they're accountable for and how they're performing."


Her comment was profound because it's so obvious it's easy to miss. Here we are in 2026, major healthcare organization, significant technology investment and what made the biggest impact was something so fundamental we almost take it for granted. Basic visibility into what people are accountable for and how they're performing.

Even we do it. Like most software vendors, we spend our time talking about the cool new stuff - the AI, the gamification innovations, the advanced analytics. We don't often lead with data management because, well, it doesn't really get the juices flowing (at least for most). But all that cool stuff fails without it. So as we head into 2026, we're starting here. With the foundation. Thanks to one voice that reminded us where it all has to start.

The Foundation That Doesn't Exist

We've spent the past month talking about gamification and we'll continue to because it works. But gamification, AI, coaching systems, and every other sophisticated strategy rest on a foundation that most organizations don't actually have - clean, accurate, accessible performance data that tells people what constitutes value and how they're doing.

Without this foundation, everything else is delusional theater.

Organizations invest millions in AI. They launch engagement initiatives. They implement new platforms. But if your frontline team can't answer two simple questions, 1) "What am I accountable for?" and 2) "How am I performing?", there's no way to win.

Why Data Management Gets Ignored

Data management isn't sexy. Nobody gets promoted for aggregating metrics effectively. So it gets taken for granted, inconsistently delegated, pushed down the priority list.

The result? Data scattered everywhere. Metrics that don't line up. Dashboards showing different numbers to different people (the most deceitful troll of organizational alignment). Reports that show up too late to use. Teams working off different versions of what's supposedly the truth.

This is beyond inefficient. When people can't see clear expectations or track their own performance, accountability becomes arbitrary. Recognition feels random. Coaching lacks any real substance. Trust, confidence, and morale break down.

And here's another increasingly critical factor that many organizations don't fully, if at all, realize. AI needs the same thing people need. Clean data. Clear context. Accurate foundation. If your workforce is operating blind, your AI is too.

Start Here

At TouchPoint One, we often lead with the engaging stuff; gamification, AI, advanced analytics, because it sparks great conversations about performance management and improved CX. But then we step back and talk about what makes all of it actually work — data management automation — the specialized, meticulous, perceived tedious work of pulling data from all your different systems, getting it into one place where it can be assimilated in the context of your proprietary business logic, and actually make sense.

This gives you:

  • Real-time visibility into performance for everyone from agents to executives (and AI)
  • Consistent metrics across the organization
  • Clear line-of-sight from daily actions to business outcomes
  • A foundation that makes everything else possible


Our clients consistently see meaningful improvements across the metrics that make or break the business - balanced performance scores, attrition, first call resolution, quality, customer satisfaction. Those results don't happen because of gamification or AI alone. They happen because we build comprehensive performance management infrastructure that starts with getting the data foundation right.


The Real Cost

If you're investing in AI, launching engagement programs, or rolling out new CX technology without first making sure your team has clear, accurate, on-demand visibility into expectations and performance—you're skipping the foundation.

The cost isn't just what fails to happen downstream. There's real, immediate expense: hours spent compiling reports, errors from manual handling, supervisors doing data entry instead of coaching, one of your organization's most valuable assets being undermined by the systems supposed to manage it.

Think about what you're actually spending. Calculate the hours your supervisors spend on manual data work each week. Multiply that across your operation. Add the cost of errors, rework, and misaligned decisions. Factor in executives and senior managers making strategic decisions based on incomplete, inconsistent, or siloed information—because the degree to which your data is fragmented determines the degree to which your operation underperforms. Now consider that every other investment you make—your entire CX technology budget, your engagement initiatives, your AI capabilities—rests on this foundation. If the foundation is broken, you're not just wasting the cost of data management. You're limiting, perhaps even jeopardizing, the return on everything else.


In 2026, the organizations that win won't necessarily be the ones with the most advanced technology. They'll be the ones who got the foundation right first.

✨Want to explore how solid performance management infrastructure enables everything from executive decision-making to AI effectiveness to genuine cultural transformation? Ready to understand where your data foundation stands and what it's costing you?

Contact TouchPoint One to discuss building the performance management foundation your organization needs to compete in 2026.

ᕙ(▀̿̿ĺ̯̿̿▀̿ ̿) ᕗ

Download Article PDF
Share Online: 
101 W Ohio St, Suite 2000 Indianapolis, IN 46204
info@touchpointone.com
(317) 454-8200
Connect With Us

Sign up for our newsletter.

Stay up to date on our latest news, events and product updates. 
Oops! Something went wrong while submitting the form.
© Copyright year TouchPoint One  |  Website Sitemap  |  Privacy Policy