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Fantasy Sports-Inspired CX Workforce Engagement: The Innovation of TouchPoint One's A-GAME Leagues

September 18, 2023

Imagine a world where the thrill of drafting a winning fantasy sports team translates into real-world corporate success. Where the strategies that keep fans on the edge of their seats are the same ones that drive employee engagement and performance. This isn't just a vision; it's a reality in sectors like contact centers, which grapple with challenges such as high turnover and disengagement

With TouchPoint One's A-GAME Leagues, the core principles of fantasy sports are seamlessly integrated into the workplace, engaging every CX stakeholder—from frontline agents to senior leadership. This comprehensive approach not only humanizes the contact center environment, turning everyday tasks into a competitive and engaging experience, but also addresses practical business challenges, delivering tangible rewards and outcomes for the entire organization.

The Allure of Fantasy Sports

To understand the success of A-GAME Leagues, it's essential to grasp the intrinsic motivators behind the allure of fantasy sports:

  1. Control and Autonomy: Participants have the power to draft, manage, and make decisions for their teams, leading to empowerment and deep engagement.
  2. Competition: The thrill of competing against peers and the satisfaction of a well-played strategy are significant motivators.
  3. Community: Fantasy sports foster camaraderie, discussions, and a sense of belonging among participants.
  4. Recognition: Winning in fantasy sports brings bragging rights, recognition, and sometimes tangible rewards.

Translating Fantasy Sports to the Corporate World

TouchPoint One's A-GAME Leagues has ingeniously adapted these motivators to the contact center environment:

  1. Empowerment through Autonomy: Supervisors in A-GAME Leagues act as coaches, selecting lineups from their rosters each week. While they already have oversight of their teams' performance, the game introduces an enhanced dimension to daily performance management, enriching coaching interactions and sharpening focus on performance metrics.
  2. Healthy Competition: The round-robin tournaments, playoffs, and championships introduce a competitive element that drives performance.
  3. Building Community: The leagues foster cooperation, celebration, and a sense of team spirit among employees.
  4. Recognition and Accountability: Scoring is based on performance metrics, ensuring that achievements are recognized, celebrated, and aligned with organizational goals.

A-GAME Leagues: A Unique Opportunity for Senior Leadership

While many gamification solutions focus solely on frontline employees, A-GAME Leagues stands apart by inviting senior leaders to step into the arena. This isn't just about metrics or abstract engagement strategies; it's about senior leaders rolling up their sleeves, participating directly, and showcasing their commitment to their teams.

One of the standout features facilitating this direct involvement is the Xtreme option. This innovative feature allows senior leaders or executives to draft their own "fantasy" teams from frontline agents across the entire operation and compete in weekly matchups with other Xtreme team owners. It's not merely about introducing a competitive element; it's about fostering a direct connection between the top echelons of the company and those on the frontline.

By participating in Xtreme, senior leaders have the opportunity to:

  • Mentor and Support: Provide direct guidance, share insights, and offer support to their drafted teams, bridging the often-felt gap between management and frontline staff.
  • Engage in Healthy Competition: Experience the thrill of competition, just as in fantasy sports, tracking their team's performance and making strategic decisions to enhance outcomes.
  • Demonstrate Active Leadership: Transform from distant figures into active participants, showcasing their skills, leadership, and dedication alongside the frontline.
  • Humanize the Leadership Role: Show their humanity, empathy, and commitment to the company's values in tangible ways.
  • Enhance Accountability: The Xtreme Team Owner Power Ranking introduces an element of accountability for senior leaders. It measures their influence during the season based on various metrics, ensuring they are as invested in the success of their teams as they expect their teams to be in the success of the company.

The result? A transformative effect on the organization. Frontline employees witness firsthand the commitment of their leaders, leading to restored trust, increased engagement, and a unified drive towards shared goals. It's a win-win, with both employees and leaders benefiting from stronger connections, shared experiences, and mutual growth.

Diving Deeper: Calculating ROI for GamificationWhile the benefits of gamification are evident, measuring its ROI can be intricate, especially when considering KPIs that don't directly translate to financial figures. How do you factor in improvements in areas like quality, which might not have an immediate financial impact? For those interested in the nuances of ROI calculations for gamification, we've prepared a detailed guide.
Gamification ROI

The Comprehensive Impact of Senior Leadership Engagement

When senior leaders actively participate in gamification initiatives like A-GAME Leagues, particularly through the Xtreme feature, it sends a powerful message to the frontline employees. The direct involvement of senior leaders can create a ripple effect throughout the organization, leading to numerous positive outcomes:

  • Restored Trust and Improved Trust Quotient: Direct involvement demonstrates a commitment to the team and the values of the company, fostering trust and mutual respect. High-trust organizations, as highlighted by the Harvard Business Review, experience 50% higher productivity, 74% less stress, and 40% less burnout.
  • Increased Engagement and Belonging: Employees are more engaged when they see their leaders actively participating. Engaged employees, as Gallup points out, lead to 23% higher profitability. They're more present, productive, and better representatives of the company to the outside world.
  • Enhanced Performance and Recognition: With increased engagement and trust, employees often feel a greater sense of responsibility. Scoring in A-GAME Leagues is based on performance metrics, ensuring that achievements are recognized and celebrated.
  • Boosted Morale: Direct involvement of senior leaders can be a significant morale booster, leading to a more positive work environment, which can further enhance performance and reduce turnover.
  • Strengthened Brand Advocacy: Employees who feel valued and connected to their leaders are more likely to become brand advocates, leading to better customer experiences and even attracting top talent to the organization.
  • Shared Purpose and Vision: Direct participation reinforces the company's mission and values, showing that everyone, from the top down, is working towards the same goals.
  • Improved Business Outcomes: Engaged and motivated employees lead to better business outcomes. They're more likely to go the extra mile for customers, leading to increased customer satisfaction and loyalty. The MIT Sloan Review suggests that companies that invest in employee experience achieve 25% greater profitability, double the innovation, and twice the customer satisfaction (NPS) than those that don't.

In essence, A-GAME Leagues, especially with the Xtreme feature, offers a transformative approach to workforce engagement, with senior leaders at the helm, guiding their teams towards collective success.

Leading Forward - A Call to Action for Decision-Makers

Senior leaders have an unparalleled opportunity with A-GAME Leagues: to not merely guide from a distance but to actively participate, standing shoulder-to-shoulder with the frontline. This hands-on approach, reminiscent of a team owner stepping onto the field, showcases commitment, fosters mutual respect, and amplifies shared purpose. By immersing themselves in the very heart of their teams' challenges and triumphs, leaders not only unite and inspire but also catalyze a culture of collective success. We invite you to embrace this transformative approach and co-create a future where every member of your organization thrives.

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TouchPoint One, Acuity, Sidekick, and A-GAME are registered trademarks of TouchPoint One, LLC. All other registered or unregistered trademarks are the sole property of their respective owners. ©2023 TouchPoint One, LLC. All rights reserved.

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