Product Marketing Manager at TouchPoint One

Overview

TouchPoint One is looking for an experienced marketer with the ability to understand and articulate product value. As a Product Marketing Manager for TouchPoint One, you will drive go-to-market strategy by creating and telling inspirational stories, bridging business and technology narratives. And you measure success by your ability to mature deals to closure through these marketing programs. From high level messaging and branding strategy to the tactical execution, including collateral development, writing/editing/engaging on social media and our websites, design and development of sales support tools, serving as global editor to ensure brand and message consistency, and more. This is a full-time remote role. Salary range: $80,000 – $100,000 a year

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Responsibilities

5-7 years in a product marketing or technical marketing role with a SaaS company
Knowledge of Contact Center Performance Management, Gamification, Quality Management, Agent Coaching products and/or tools preferred
Previous work enabling partners and direct sales teams
Experience creating hands-on demos
Ability to develop and deliver effective sales training materials
Confidence to pick up and lead new projects
Proven track record in performing well in a fast-paced environment
Willing to travel to support on-going activities and key opportunities
You must embrace our company values (e.g., follow the Golden Rule)

Requirements

In this role, you will think strategically and execute with a purpose in an exciting and dynamic technology space. You’ll have the ability to work collaboratively and work across many stakeholder groups to craft the messaging and positioning for TouchPoint One solutions and you'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer benefits are crucial.

You will have a key understanding of TouchPoint One’s complete performance management and employee engagement platform, their buyers and buying criteria and will transfer that knowledge to the various sales and marketing teams to enable them to be successful in growing the business.

Understand the technical details of our Contact Center Performance Management suite of products, including how our product works, is configured, and deployed, along with communicating the value for the end user.
Develop and conduct market analysis, develop go-to-market messaging, and communicate benefits
Work with our internal technical, customer success, and product teams to help develop and articulate product use cases that address customer needs, while maintaining consistency of our overall product messaging and positioning
Conduct in-depth competitive research and analysis to create accessible competitive content for our organization. Competitive research expertise required
Represent the voice of the customer and provide customer and market insights to the Sales, Customer Success, Product Management, and Marketing teams
Develop both sales and technical content to drive product awareness and influence purchase
Create sales tools that articulate TouchPoint One’s value proposition, including case studies, presentation decks, videos, and other customer/prospect-facing collateral
Apply your product expertise to be an effective resource for sales in closing deals and growing accounts
Work with our channel partners to develop compelling sales content, demos, sales training, and enablement activities
Have the ability to prioritize and manage multiple simultaneous projects in a dynamic, fast-paced environment
Demonstrate strong verbal, written, and presentation skills to communicate complex technical and product capabilities in a compelling, accessible manner
Have the ability to develop relationships and interact across all levels of the organization
Excellent project management skills and attention to detail
Focus towards having an impact and producing results
Self-motivated and able to take initiative without needing a high level of supervision

Benefits

There’s life at work and life outside of work. We want everyone to be healthy, travel often, get time to give back, and have the financial resources and support they need.